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Direct Response Freelance Advertising Copywriter | Press Releases | Natural Health Copy


Press releases are no different from sales letters. Media outlets are inundated with press releases so it needs a headline that catches attention and gets to the point immediately. Here is an example of one I wrote for a children's book (I also write copy outside the health field) published at about the same time as the London Olympics in 2012.

The press release led to coverage in the Watford Observer and Times Group Newspapers covering much of north, west, north-west London, Hertfordshire and Middlesex.


Olympics Latest - High Jump Gold Medal Shared Between Smokey the Salmon & Freddie the Flying Fish

Whilst the human Olympic Games takes place in London, another Olympics is taking place two miles off the coast of Cornwall - the Sea Olympics.

Sea Olympics by Aubrey Rose CBE, illustrated by Elisabeth Newson, is a fun children's picture book (ages 5 - 9) featuring the fittest and fastest animals from the five oceans of the world, who come together to compete for medals.

Like the London Olympics, security is taken very seriously with Sammy the Shark and Billy the Whale on constant watch - but only to keep their fellow fish safe from humans with their weapons and nets.

Entertaining, with informative and educational elements and beautifully illustrated, children are inspired by Danny the Dolphin, Sally the Snapper and their fellow sea creatures in competitive games such as the camouflage competition, the slow movers event and the relay race (passing on great clumps of seaweed).

In a letter to Aubrey Rose, Sebastian Coe KBE said; "I was pleased to hear that the Olympics have inspired you to write a children's book. As you may be aware, it is one of our aims to use the power of the Olympic and Paralympic games to inspire children and young people to choose sport, and so your book ties in well with what we are trying to achieve."

Sea Olympics by Aubrey Rose, illustrated by Elisabeth Newson

Softcover 35x22cm

Publication date: August, 2012

ISBN: 978-0-9569344-3-7

Chaville Press £6.99

Review copies and interviews available on request. Contact....

When I set up a practice as a nutrition consultant I sent a press release to the Hornsey Journal in north London This was the result:

Natural Health Copywriter

If you need a press release, give me a call now on 07948 432266 or email: michael@michaelsellar.com